LOCKE UP

"Good communication is as stimulating as black coffee and just as hard to sleep after."
- Anne Morrow Lindbergh, 'Gift From the Sea'

News:

May 2011 - Having helped Rothenberger previously clarify their brand personality, LOCKE pty ltd is working with the group to explore the equity within each brand.  The team is identifying and analysing opportunities around brand extensions and new channels to ensure the group not only continues its current success, but can grow turnover and EBIT in a significant, yet balanced manner.
April 2011 - LOCKE pty ltd and members of the LOCKE Nucleus™ break records with latest integrated tactical campaign; and generated substantial sales enquiries for a client's new offering. By refreshing the client's website content and functionality, whilst aligning all other marketing materials with the larger brand strategy 485 quote forms were submitted by 4741 unique users in just over a fortnight (up from zero). That is an amazing 10.2% conversion rate online! (Once enquires slow we'll be able to obtain data on phone calls, emails, showroom visits and site inspections as well, all of which appear to be equally impressive.)
  • Nov 2011 - Plumber to the Rescue has appointed LOCKE pty ltd as its brand & marketing counsel to help guide this very successful business through its 2012 expansion.


  • Nov 2011 - Congratulations to Mint360property whose recent Shooting Stars charity event raised double their target for Youth off the Streets


  • Nov 2011- A recent campaign targeting new parents and parents-to-be saw a client increase their weekly Facebook reach by 20,802.94% (showing that anything looks good off a low base).  More importantly, 'Likes' and friends increasing by 200% and it reached almost 90,000 core target Australian and New Zealand mums in one week alone.


  • Oct 2011 - One of Sydney's largest independent property groups has retained LOCKE pty ltd to manage their media relations and develop an effective brand architecture that will create a solid platform for them to expand their core offerings and systems into other business segments during 2012.

 

  • Oct 2011 - While others are wondering how to capitalise on the value of LinkedIn, LOCKE pty ltd is already working with their senior teams to build them into some client communication strategies.


  • Oct 2011 - Off the back of LOCKE Lite™  and illustrating the group's ability across diverse industries, this month LOCKE pty ltd was appointed by commercial interior design consultancy Arnoldlane and financial advisory firm BRW to develop branding, positioning and engagement strategies for each business.


  • Sept 2011 - LOCKE Lite™ launched. Built on business and marketing expertise that has made millions for larger organisations, LOCKE Lite™ is designed for smart new businesses wanting to build recognition and value rapidly, in a stepped affordable manner.  It delivers the client a mixture of analysis, strategy and tactical campaigns tailored to their specific market needs (call now to find out more).


  • Aug 2011 - Following a competitive pitch LOCKE pty ltd has won the account for Break Thru: the leading Australian not-for-profit employment, training and community services provider.


  • August 2011- Illustrating how well-placed media stories, supported by a compelling web presence, remain far more powerful than even the best adverts (and less expensive), within two months of launching their new school, TOO's Cooking classes were completely booked out for the remainder of the year.


  • July 2011- The LOCKE pty ltd approach to integrated marketing is yielding dividends as the financial year ends.  Clients are reporting significant growth in profits, attributable to marketing without major increases in marketing expenditure. "It is all about being able to maximise impact at every touch point by ensuring the brand is consistent at every level" - Lesley White, senior strategist.


  • June 2011 - LOCKE pty ltd became a member of Google Engage program - obtaining the inside running on developments and impact of campaigns with the world's largest online ad provider (Adwords).


  • June 2011- LOCKE pty ltd has been commissioned by Australia's only dedicated green-screen production studio to develop a cost-effective and compelling brand and marketing strategy.


  • May 2011 - Having helped ROTHENBERGER Australia Pty Ltd previously clarify their brand portfolios and personality, LOCKE pty ltd is working with the group to explore the equity within each brand.  The team is identifying and analysing opportunities around brand extensions and new channels to ensure the group not only continues its current success, but can grow turnover and EBIT in a significant, yet balanced manner.


  • April 2011 - LOCKE pty ltd and the Nucleus™ have been commissioned by TOO's Cooking to aid them with new initiatives across their cafe, catering, wholesale businesses, and cooking schools.


  • March 2011 - LOCKE pty ltd and members of the LOCKE Nucleus™ break records with latest integrated tactical campaign; and generated substantial sales enquiries for a client's new offering. By refreshing the client's website content and functionality, whilst aligning all other marketing materials with the larger brand strategy 485 quote forms were submitted by 4741 unique users in just over a fortnight (up from zero). That is an amazing 10.2% conversion rate online! (Once enquires slow we'll be able to obtain data on phone calls, emails, showroom visits and site inspections as well, all of which appear to be equally impressive.)


  • February 2011 - LOCKE pty ltd has been commissioned by award winning digital agency POLLEN to help build awareness of this uber creative agency, manage new business growth in a sustainable manner, and provide strategic marketing input on larger client jobs.



  • September 2010 - LOCKE pty ltd was successful in its pitch to win the AIMEDICS business.  The team will develop and implement the global marketing strategy for the group's locally developed diabetes hypoglycaemia device HypoMon™.  To be rolled out in Europe first, elements of this strategy will then be redesigned for the local market.



  • August 2010 - LOCKE pty ltd has been commissioned by solar industry stalwart LJW Solar to  review and revitalise its brand positioning with core market segments.  LOCKE will ensure that the business is armed with clear concise messaging that sets it beyond the pack, while developing tangible mechanism to bring the brand to life, with strength and consistency at every touch point.


  • July 2010 - LOCKE pty ltd is providing its marketing communications and sales experience to Targus, world's bestselling laptop carrying case and mobile accessories brand.  The team will develop sales positioning, presentations, and collateral for a new industry launch.

 

  • May 2010 - LOCKE pty ltd helped ROTHENBERGER Australia Pty Ltd, the global market leader, dive beneath its global persona to develop tangible, sustainable positions for its corporate brand and several of its product brands (including Super Ego, Rothenberger Refrigeration and Rothenberger Plumbing) in ANZ.  Rothenberger is synonymous with developing innovative and technologically ambitious tools and equipment for the plumbing industry and related fields.

 

  • April / May 2010 - LOCKE pty ltd helped create Solar Power NSW pulling out all stops and putting the LOCKE Nucleus into hyper drive, the organisation opened for business just six weeks after the idea was proposed.   Now holding a competent position and delivering a compelling proposition, Solar Power NSW is writing substantial orders.

 

  • April 2010 - LOCKE pty ltd has been appointed by ORICOM International pty ltd to develop and implement marketing strategies, including revision and refinement of business processes.   ORICOM is a challenger brand in the cordless home phone market, a leader in design and ideas across the board, and a market leader in several other domestic communication categories.

 

  • October 09 - LOCKE pty ltd was appointed by Yalari Limited to advise on and manage it communication and fundraising strategies whilst they seek a fulltime director for the role.

 

 

Media Releases:

Oliver - with a twist (Oct 09)

Marriott Green Wall (Oct 09)

Phone in a Pod (Apr 10)

Australian Communications Enterprise Expands Baby Experience (May 11)

Pollen Digital confirms partnership with Droga5's Brett Mitchell (May 11)

 

Articles:
A BRAND new opportunity (June 09)….. an article discussing the importance good brand management plays in the current economic environment

 

Links worth a look:


Associations & Organisations

Australian Marketing Institute

Australian Institute of Management

Australin International Design Awards

Clean Energy Council

Public Releations Institute of Australia

The Communications Council

 

Reading

Business -

Harvard Business Review

McKinsey Quarterly

 

Branding -
BrandChannel

Interbrand

 

Design & Innovation

Designboom

Springwise

Trend Hunter

Trend Watching

 

Marketing -
B&T Magazine

Marketing Magazine

Mumbrella

 

News -
Current

News.com.au

 

Trade & Industry -
Current - ANZ Electrical Appliance Industry

Indesign - ANZ Design News

 

 

Other Businesses

Branding
Millward Brown

 

Online
Pollen Digital

 

 

 

Global Forum
www.architectsoflifestyle.com